A NASA Landsat satellite image of the name Denis written across a landscape

This is my name as seen from the NASA Landsat program

These are Deno moments. Browse them in the moments archive »

Tags: personal · writing · design · kenya First written: 2025-03-14 ↦~1y Backlinks: 12

This page is about me — professionally and personally. For the site’s philosophy, design stack, and changelog, see the About This Site page.

01Professional

The reader lives faster than life, the writer lives slower.

James Richardson · Vectors 3.0

Work

I am a writer, developer, and GTM engineer based in Nairobi, Kenya. By day I build internal tools and navigate the unglamorous machinery of growth; by night I write, sketch watercolors, and tend this digital garden. Currently I am deep in the art of “internalling” — showing people how to vibecode their own internal tools from scratch and finally break free from endless SaaS subscriptions. ¹

I care about tools that outlast their creators, writing that earns its length, and software that respects the person using it. I have worked for, published with, or consulted for a handful of studios and publications that I am happy to name by email. I will almost always take a smaller fee to keep republishing rights on this site.

To make ends meet, I have a Substack, take on occasional consulting work in GTM and analytics engineering, and live within my means. The garden you are reading is a public record of thinking-in-progress — not a portfolio, though it sometimes functions as one.

Websites

"I don't speak," Bijaz said. "I operate a machine called language. It creaks and groans, but is mine own."

Frank Herbert · Dune Messiah

Accounts that are actually mine — anything else claiming to be me is not:

Uses This

Summary
Mostly FLOSS software, a text editor, a quiet room, and good headphones. This site is built with Hugo, version-controlled in git, set in Charter (body) and Cooper Hewitt (headings) — both chosen for longevity over novelty.

Software

I write and think in Neovim against a plain Hugo tree that rebuilds this site on every save. Notes live in an Obsidian vault, synced via git. Design work happens in Figma for anything shared, and a Muji B5 notebook for anything private. ²

Editor
Neovim · minimal config · dotfiles on GitHub
Site
Hugo + Charter & Cooper Hewitt · hosted on Vercel
Writing
Markdown in plain files · iA Writer on mobile
Design
Figma (shared work) · pencil + notebook (private)
Notes
Obsidian vault · synced via git · nothing proprietary
Reading
reMarkable 2 for papers · paper books for everything else
Mail
Fastmail · batched replies once a day
GTM / Data
dbt · BigQuery · Segment · custom dashboards

Hardware

A MacBook Pro for travel, a home Linux desktop for anything RAM-hungry, a second monitor in portrait orientation for long-form reading, a mechanical keyboard, a trackball, and a pair of battered Sony WH-1000XM4s that have lived through two continents and one very long flight to Kathmandu.

02Personal

Behind a remarkable scholar one often finds a mediocre man, and behind a mediocre artist, often, a remarkable man.

Friedrich Nietzsche · Beyond Good & Evil §137
Denis with a Buddhist monk in Kathmandu
Kathmandu · sometime in the mountains

I am quiet by default and loud on paper.

I am a Kenyan writer and developer who takes watercolor seriously enough to be mediocre at it. I find seriousness relaxing and irony exhausting. I believe most things get better with one more revision and most meetings get better with one fewer attendee.

Personality & Values

I keep a small number of tabs open and a large number of notes open. I am suspicious of takes that arrive pre-formatted, and I prefer the long tail of small honest work to one big flashy commission. I will say less than you expect in a meeting and send you a three-page follow-up in the morning.

I am interested in how knowledge compounds over time — which is why this site exists. I believe in public thinking, in tools that outlast platforms, and in the kind of reading that changes the way you see a sentence. Some debts I am proud to carry: Gwern Branwen, Matthew Butterick, every librarian I have argued with, and my grandmother — who read more than anyone I have met and said less about it than anyone I know.

Values
Patience. Specificity. Friends over followers. Tools over platforms.
Allergies
Vagueness disguised as vision. Urgency disguised as importance. LinkedIn voice.
Currently into
Internal tooling. Watercolor gouache. Long walks. Nairobi's quieter neighbourhoods.
1 Smoot

Fun fact. I am exactly one Smoot tall — 5′7″ (170.18 cm) — the unit defined by Oliver R. Smoot in 1958 when his MIT fraternity measured the Harvard Bridge in Smoots ±1 ear. The bridge is 364.4 Smoots long. I am 1 Denis ± 0 ears.

Tweaks